Vision and Mission

Our Mission

To be the seafood industry’s leading agent of change, making a real positive difference to our consumers, our customers and the way the category is managed.

Our Goal

Over the next three years Thai Union will continue to build on its existing strategic business portfolio, developing our employees all over the world and pursuing our sustainability agenda. We plan to strengthen the profit quality and cash generation of our core operations in line with our target to reach 5 to 6 percent net profit annually. We will continue to drive synergies and profit contributions from our strategic investments in Red Lobster and Avanti, and strongly venture into new innovative business areas like ingredients, added value food solutions and pet care. Prudent management of resources will continue to be at the center of our leadership's attention. Our Vision is to be the world’s most trusted seafood leader and this shall remain the guiding principle for our core businesses.